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Home / Archive: April 2010
In this weeks session Lillian considers, A Review of Marketing Research data-collection methods How do online methods compare with offline ones? What research is best done through the Internet? Why should firms develop Customer Information Systems? you can download the powerpoint presentation here, but pictures of the slides are below.
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Ryanair announces that they will only pay compensation to passengers disrupted by the Icelandic Volcano to the value of their ticket, is this fair or low cost to far? The recent eruption of Eyjafjallajokul in Iceland has undoubtedly caused significant disruption for thousands of passengers who rely on air travel to meet their business or [...]
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As this is a project, we need to set a benchmark and judge success or failure. This is important and to some extent can be done through Market Samurai and its interface that shows your traffic rank based on chosen keywords over time. This sound simple enough but initially we need to take a step [...]
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It has been 2 weeks since my last post about SEO (Search Engine Optimization) and the ongoing project to get this site sorted. During that time I have read as much as I can on the subject and have come across various different software packages and services offered on the net that will apparently get [...]
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In this weeks session Lillian considers, What is The Marketspace Matrix? Role of the 2Is across Marketing levers Designing the Marketspace Matrix you can download the powerpoint presentation here, but pictures of the slides are below.
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Following on from Lillian’s Lecture on Internet Marketing and Branding, please see the enclosed slides, you can download the powerpoint presentation here
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The default installation of WordPress is not great for SEO. In order to understand why you need to consider the basics of SEO and then compare those basics with the default settings and design of WordPress. SEO Basic Principles From what I have read, successful SEO should follow a number of basic principles, in no [...]
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Although I am aware of SEO and online PR I have never really taken much of an interest in it when it comes to this website. SEO is great if you want lots of visitors and you need them to find you within the competitive google rankings market, however marketing101 was initially set up to [...]
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