Browse >
Home / Archive: February 2011
This week we discuss the origins of the Internet and the effect it can have on traditional marking practice. Internet marketing can be broken down into seven main activities: formulating corporate and business-unit strategy, framing the market opportunity, formulating the marketing strategy, designing the customer experience, designing the marketing program, leveraging customer information through the [...]
Read more »
Week 1 introduces students to Digital Marketing Strategy, the broad aims of the unit the key definitions, authors and texts relating to the unit, as well as a broad overview of the digital business models used in conjunction with strategic decision making. At the end of the session, students should; Understand the framework of the unit [...]
Read more »
Adobe Flash (8)