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I have to admit I was looking forward to the latest BBC edition of Panorama broadcast last night on BBC1. I was expecting some detailed objective journalism into the operations of arguably the largest airline in country and the way it operates. I was also expecting something unknown or a revelation of bad practice broadcast [...]
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This week is a defining moment for the power of the internet and its affects on traditional marketing practice. It has been widely reported as a result of new figures released by the Internet Advertising Bureau that the Internet has finally taken over from television as the most popular advertising medium for business in the [...]
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There are many reasons why a customer may or may not decide to purchase a product online; reasons that are often related to the product features themselves, but, in some circumstances the decision to purchase has little to do with the actual product or the price people are prepared to pay. Key issues surrounding trust, [...]
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