Ryanair announces that they will only pay compensation to passengers disrupted by the Icelandic Volcano to the value of their ticket, is this fair or low cost to far? The recent eruption of Eyjafjallajokul in Iceland has undoubtedly caused significant disruption for thousands of passengers who rely on air travel to meet their business or [...]
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As this is a project, we need to set a benchmark and judge success or failure. This is important and to some extent can be done through Market Samurai and its interface that shows your traffic rank based on chosen keywords over time. This sound simple enough but initially we need to take a step [...]
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It has been 2 weeks since my last post about SEO (Search Engine Optimization) and the ongoing project to get this site sorted. During that time I have read as much as I can on the subject and have come across various different software packages and services offered on the net that will apparently get [...]
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The default installation of WordPress is not great for SEO. In order to understand why you need to consider the basics of SEO and then compare those basics with the default settings and design of WordPress. SEO Basic Principles From what I have read, successful SEO should follow a number of basic principles, in no [...]
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Although I am aware of SEO and online PR I have never really taken much of an interest in it when it comes to this website. SEO is great if you want lots of visitors and you need them to find you within the competitive google rankings market, however marketing101 was initially set up to [...]
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Apple has now shown everyone their new product the iPad, pitched between the traditional laptop and the smart phone. Now I have to admit I am generally a fan of apple over microsoft. I am typing this on my Mac Book Pro and also have an older iMac in the house. I am not however [...]
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As part of the on going development of this site I have decided to try and make it a little more mobile friendly by including an iphone version which should load automatically when you visit the site from the iphone browser. The site detects that you are using an iphone and some other mobile devices [...]
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I have to admit I was looking forward to the latest BBC edition of Panorama broadcast last night on BBC1. I was expecting some detailed objective journalism into the operations of arguably the largest airline in country and the way it operates. I was also expecting something unknown or a revelation of bad practice broadcast [...]
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This week is a defining moment for the power of the internet and its affects on traditional marketing practice. It has been widely reported as a result of new figures released by the Internet Advertising Bureau that the Internet has finally taken over from television as the most popular advertising medium for business in the [...]
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One of the exercises for Week 3 of Internet Marketing is to perform a competitor benchmarking for online services for an orgainsation of your choice. Essentially this involves the comparison of competitors and the awarding of a score based on some kind of objective analysis. Check page 88 of the Chaffey Text. To assist with [...]
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