(U09081) Internet Marketing 2010-11 Wk1 Introduction

This week we discuss the origins of the Internet and the effect it can have on traditional marking practice. Internet marketing can be broken down into seven main activities: formulating corporate and business-unit strategy, framing the market opportunity, formulating the marketing strategy, designing the customer experience, designing the marketing program, leveraging customer information through the [...] Read more »

Digital Marketing Strategy WK 1 – The Big Idea

Week 1 introduces students to Digital Marketing Strategy, the broad aims of the unit the key definitions, authors and texts relating to the unit, as well as a broad overview of the digital business models used in conjunction with strategic decision making. At the end of the session, students should; Understand the framework of the unit [...] Read more »

The Marketing Environment WK6 Workshop

In preparation for next weeks workshop students are required to download the following case study on the Browne Review and answer the questions for discussion in class. Download the case study here Read more »

Services Marketing 2010 – The Servicescape / Atmospherics

Its that time of the year again when we go through the underlying theories surrounding the servicescape or what is also known as atmospherics. The recording of the lecture and details of powerpoint slides etc is below. [stream provider=video base=x:/old.marketing101.co.uk/wp-content/video/ flv=servicescape 2010 mobile.m4v img=servicescape 2010.jpg hd=servicescape 2010 large.m4v mp4=servicescape 2010 mobile.m4v embed=false share=true width=480 height=270 [...] Read more »

Lesson 4 – End Note Web referencing from within Microsoft Word

EndNote Web integrates nicely with Microsoft Word to assist with referencing materials in coursework and essays. A more detailed help file is provided by the University here Read more »

Lessons 2&3 – Introduction to MS word styles,

When asked, most students are happy to put a hand in the air and exclaim that they are proficient in the use of Microsoft Word. On closer inspection however many do not know how to use or have not heard of “styles” or are aware that Microsoft Word can automatically create things such as contents [...] Read more »

Lesson 1- Introduction to Endnote Web

As a result of attending some classes this week for the Marketing Environment Unit, it became apparent that whilst Harvard Referencing is a requirement for students writing essays, it is not something you are familiar with. It was also reasonably clear that referencing textbooks and articles in an assessment is not difficult as such, it [...] Read more »

Internet Marketing WK10 – Customer Information Systems

In this weeks session Lillian considers, A Review of Marketing Research data-collection methods How do online methods compare with offline ones? What research is best done through the Internet? Why should firms develop Customer Information Systems? you can download the powerpoint presentation here, but pictures of the slides are below. Read more »

Internet Marketing WK9 – The Marketspace Matrix

In this weeks session Lillian considers, What is The Marketspace Matrix? Role of the 2Is across Marketing levers Designing the Marketspace Matrix you can download the powerpoint presentation here, but pictures of the slides are below. Read more »

Internet Marketing WK8 – Branding

Following on from Lillian’s Lecture on Internet Marketing and Branding, please see the enclosed slides, you can download the powerpoint presentation here Read more »

Next Page »