This week we discuss the origins of the Internet and the effect it can have on traditional marking practice. Internet marketing can be broken down into seven main activities: formulating corporate and business-unit strategy, framing the market opportunity, formulating the marketing strategy, designing the customer experience, designing the marketing program, leveraging customer information through the [...]
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In this weeks session Lillian considers, A Review of Marketing Research data-collection methods How do online methods compare with offline ones? What research is best done through the Internet? Why should firms develop Customer Information Systems? you can download the powerpoint presentation here, but pictures of the slides are below.
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In this weeks session Lillian considers, What is The Marketspace Matrix? Role of the 2Is across Marketing levers Designing the Marketspace Matrix you can download the powerpoint presentation here, but pictures of the slides are below.
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Following on from Lillian’s Lecture on Internet Marketing and Branding, please see the enclosed slides, you can download the powerpoint presentation here
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Lillian is taking the lecture this week, so here are her slides.
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In preparation for next week the handout is here. Below you will find the images of the slides. cheers Tom [stream provider=video flv=x:/old.marketing101.co.uk/wp-content/video/internet_wk6.m4v img=x:/old.marketing101.co.uk/wp-content/uploads/2010/03/Internet-Marketing-WK6.001.jpg mp4=x:/old.marketing101.co.uk/wp-content/video/internet_wk6.m4v embed=false share=true width=512 height=384 dock=true controlbar=over skin=beelden.zip bandwidth=high autostart=false /]
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Short and to the point but the handout is here. Below you will find the recording and pictures of the slides. cheers Tom [stream provider=video flv=x:/old.marketing101.co.uk/wp-content/video/internet_wk5.m4v img=x:/old.marketing101.co.uk/wp-content/uploads/2010/03/Internet-Marketing-WK5.001.jpg mp4=x:/old.marketing101.co.uk/wp-content/video/internet_wk5.m4v embed=false share=true width=512 height=384 dock=true controlbar=over skin=beelden.zip bandwidth=high autostart=false /]
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Short and to the point but the handout is here. The recording and pictures of the slides are below. cheers Tom [stream provider=video flv=x:/old.marketing101.co.uk/wp-content/video/Internet wk4.m4v img=x:/old.marketing101.co.uk/wp-content/uploads/2010/03/Internet-Marketing-WK4.001.jpg mp4=x:/old.marketing101.co.uk/wp-content/video/Internet wk4.m4v embed=false share=true width=480 height=300 dock=true controlbar=over skin=beelden.zip bandwidth=high autostart=false /]
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Please see the video of this weeks lecture below. I also noticed in the lecture that the example I used of Tesco trying to sell houses rather like rightmove.co.uk but allowing consumers to cut out the estate agent appeared unfamiliar to many so here are a few links. BBC 29th June 2007 Tesco moves into [...]
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Lecture Overview The Fit Between Business-Unit Strategy and Marketing Strategy Traditional Marketing Strategy Internet Marketing Scenarios: Pure-Play vs. Bricks-and-Mortar Firms Internet Marketing Strategy: Pure Plays Internet Marketing Strategy: Bricks-and-Mortar Firms A PDF of the slides are available here Cheers Tom
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