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Digital Marketing Strategy WK 1 – The Big Idea

February 1, 2011

DMS WK 1 - The Big Idea.001_small
Week 1 introduces students to Digital Marketing Strategy, the broad aims of the unit the key definitions, authors and texts relating to the unit, as well as a broad overview of the digital business models used in conjunction with strategic decision making. At the end of the session, students should; Understand the framework of the unit [...] Read more »

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