The Marketing Environment WK6 Workshop

October 26, 2010

browne
In preparation for next weeks workshop students are required to download the following case study on the Browne Review and answer the questions for discussion in class. Download the case study here Read more »

Lesson 4 – End Note Web referencing from within Microsoft Word

October 11, 2010

EndNote Web integrates nicely with Microsoft Word to assist with referencing materials in coursework and essays. A more detailed help file is provided by the University here Read more »

Lessons 2&3 – Introduction to MS word styles,

October 11, 2010

When asked, most students are happy to put a hand in the air and exclaim that they are proficient in the use of Microsoft Word. On closer inspection however many do not know how to use or have not heard of “styles” or are aware that Microsoft Word can automatically create things such as contents [...] Read more »

Lesson 1- Introduction to Endnote Web

October 8, 2010

As a result of attending some classes this week for the Marketing Environment Unit, it became apparent that whilst Harvard Referencing is a requirement for students writing essays, it is not something you are familiar with. It was also reasonably clear that referencing textbooks and articles in an assessment is not difficult as such, it [...] Read more »

Giving Presentations

October 7, 2009

This book is fine for beginners. It covers all the basics in preparing and delivering a presentation. It does not go into any great degree of depth. Layout It’s easy to read Laid out in bullet points Brief pointers and reminders throughout. It is not text heavy, could be used a reference book to pick [...] Read more »

Get Ahead in Writing Reports

October 6, 2009

This book is aimed at those who write reports not just within businesses or organizations, charities, and institutions, but in all areas of life. It contains strategies for adapting the process of writing reports to the specific situation of the reader. In two sections, the first traces the different stages involved in writing a report, [...] Read more »

Marketing

October 6, 2009

A Marketing book for you wherever you are… Whether you are new to Marketing or have tried other books then you will find this book a breath of realistic fresh air. It is presented in an attractive manner that only highly professional Marketing academics could achieve and like all good Marketing it speaks to you [...] Read more »

Key Management Models

October 6, 2009

This book offers wide range of management models. Its advantage is related to its wide spectrum of business and management models. Less theoretically orientated, and more practical and useful tool. Recommended for every one who wishes to adopt and implement some management models. The book “key management models” is an useful guide to 90% of [...] Read more »