Comments for Marketing 101 - Free Marketing Lessons, Lectures and Insight

Comment on SEO for Dummies – SEO Software Review by sunny

sunny — Tue, 13 Sep 2011 15:24:19 +0000

TrafficTravis is a great bit of kit for analysing your historical seo progress, but does nothing to your actual rankings. The link building tab leaves most of the work up to you. Then you can either use a tool like Ignite SEO to build the links automatically, or find some good footprints and do it yourself.

Comment on Why Does Panorama Hate Ryanair? A complete, objective viewpoint? by Ryanair - ethically corrupt? Passenger Compensation | Marketing 101 - Free Marketing Lessons, Lectures and Insight

Thu, 22 Apr 2010 10:07:00 +0000

[...] When it comes to some of the bad press Ryanair gets over its service levels I am quite open that to an extent that “you get what you pay for” so don’t expect food or luxury if you decide to travel with them and I make that pretty clear in my earlier blog relating to the BBC Panorama “investigation” into Ryanair practices. [...]

Comment on Apple iPad – first impressions, devil’s advocate, an FAQ by David Ward

David Ward — Tue, 02 Feb 2010 12:14:05 +0000

Just another thought – did I miss something, or has Apple neglected to include a webcam and microphone? I think this will be a key area for digital comms in the near future, especially as we no longer have the bandwidth restrictions that has virtually killed off video-calling in 3G.

Perhaps that will be in iPad v2.01

Comment on Apple iPad – first impressions, devil’s advocate, an FAQ by Andrew Langdon

Andrew Langdon — Fri, 29 Jan 2010 12:58:36 +0000

In my opinion, the iPad is just a glorified iPod touch.

Uses the same operating system, the same apps and essentially the same features. I was expecting a fully functional touch screen Macbook, running os x, and I am disappointed.

I see the iPad as Apple’s competition to the explosion in popularity of netbooks. Which, i consider to trump the iPad in every way. A proper keyboard, a real operating system, cheap mobile internet offered by most networks, more connectivity (e.g. usb/firewire) and is an independent computer in its right, not needing to be synced to another Mac or PC.

I get a lot of use out of my computer using it for music production, and currently forced into working with a PC purely because of price, when I can afford a Mac with the specs I need, I would make the purchase in a heartbeat. Macs most definitely have the edge in what I need for my work.

When hearing rumours of the Ipad I had wild dreams of how a touch screen Mac would give me more and exciting features and opportunities in my music production and maybe even help me in my live performance, however, what was unveiled has left me desiring for much much more.

No matter how well Apple market their iPad, I, and am sure many others, will just see it as the iPhone you can’t fit in your pocket.

Comment on Apple iPad – first impressions, devil’s advocate, an FAQ by Tom Chapman

Tom Chapman — Fri, 29 Jan 2010 12:17:14 +0000

From the additional info I have read, many were expecting a tablet version of a macbook with osx and got a big ipod touch.

Flash will not work as it is using the “next” iphone operating system rather than an adapted version of osx.

That said many will probably buy it, I won’t. The design will scratch etc I am still trying to work out who its pitch at.

Tom

Comment on Apple iPad – first impressions, devil’s advocate, an FAQ by David Ward

David Ward — Fri, 29 Jan 2010 11:58:57 +0000

Nice analysis, Tom. I would be quite concerned if the iPad did not support flash “out of the box”, too, as this is a serious omission. Perhaps this will be fixed between now and roll-out?

One issue you did not address, was the size of the tablet. I think it is an awkward size – somewhere between A4 and A5 – and I think it will be a problem to carry around. For all its lightness and thinness, you will still need a bag to carry it around; and I doubt it will fit into a handbag (not that i carry one, you understand). I would have preferreed A5 size, which would pitch it above Sony’s eReader, but make it smaller than most netbooks. Using the keypad might be a bit cramped, but I suspect most people will buy it as a browsing device. Indeed, if anyone expects to be spending any amount of time on the keyboard, they may as well buy a netbook or small laptop.

What i did like about the US pricing plan was the inclusion of access to AT&T’s wi-fi hotspots. This gets around the problems you raised about data downloads over 3G. Whether that model would work in the UK remains to be seen.

So, if the iPad was an A5 format, with bundled, always-on, wi-fi access, I might be tempted to buy one. I love the iPhone interface, but I won’t buy one, as a “normal” smartphone is quite effective for making calls. and it is still very expensive.

In 12 months time perhaps a discounted, second generation iPad may be on my shopping list – unless the competition come up with something almost as good, but much cheaper.

David

Comment on Services Marketing WK4 – Relationship Marketing by Long Sun

Long Sun — Wed, 04 Nov 2009 09:24:59 +0000

I am working in B2B website now, sometime, I am keeping to review the slices what I learned from Tom in the classroom. The knowledge what Tom presented is really useful, which combining with the practice. From the theories to the practice, and from the practice to theories, just keep rolling it you will find out a new thing generated. Thanks for Marketing101.co.uk and Tom Chapman

Comment on End Note for Academic Writing by Sam H

Sam H — Tue, 27 Oct 2009 14:55:20 +0000

Thanks, I’ve worked out how to add them manually now, really is very helpful. keeps things nice and tidy.

Regards
Sam.

Comment on End Note for Academic Writing by Tom Chapman

Tom Chapman — Mon, 26 Oct 2009 11:55:58 +0000

You can add manually, and also from importing directly from the online databases we have access to such as business source premier or ebsco.

Happy to try and do another vid if that helps later in the week.

Tom

Comment on Services Marketing WK3 – The Servicescape (Atmospherics) by Tom Chapman

Tom Chapman — Mon, 26 Oct 2009 11:54:18 +0000

You would have to purchase end note if you wanted the full version on your own pc rather than using the web version provided by the university. That said, there are a number of these types of applications available. When I was a student I used one called “scholar’s aid” rather than end note. As I am a mac user I prefer to use one called “Bookends” but the all essentially work off the same principle.

Tom