Downloads & Lecture Slides
(U09081) Internet Marketing 2010-11
- (U09081) Internet Marketing Unit Document 2010-11 (507)
- (U09081) Internet Marketing WK1 – Introduction (299)
(U13639) Digital Marketing Strategy
(U16794) The Marketing Environment
- (U16794) The Marketing Environment – Unit Document (290)
- The Marketing Environment WK6 Case (257)
- The Marketing Environment WK7 Case (236)
Services Marketing (2010)
- Services Marketing WK1 : What is Services Marketing (169)
- Services Marketing WK4 : The Servicescape / Atmospherics (187)
- Services Marketing WK7 : Pricing (133)
Services Marketing (2009)
- Capacity & Deman (mp3) (259)
- Managing Capacity & Demand Wk10 (417)
- Pricing (mp3) (257)
- Quality (mp3) (204)
- Relationship Marketing (619)
- Relationship Marketing (mp3) (241)
- Services Marketing Unit Handbook (421)
- Services Marketing WK1 – What is Services Marketing (1002)
- Services Marketing WK2 – The Service Encounter (1268)
- Services Marketing WK3 – The Servicape (Atmospherics) (373)
- Services Marketing WK3 – The Servicescape (Atmospherics) – References (457)
- Services Marketing WK3 – The Servicescape (Atmospherics) – References FOR ENDNOTE in RIS Format (307)
- Services Marketing WK5 – Capacity & Demand (270)
- Services Marketing WK6 – Making Services Accessible (293)
- Services Marketing WK7 – Services Quality (927)
- Services Marketing WK7 – Services Quality (pdf) (298)
- Services Marketing WK8 – Service brands and promoting services (509)
- Services Pricing (393)
- Servicescape mp3 (352)
- The Servicescape (404)
- Turley & Milliman mp3 (268)
Marketing Principles
Internet Marketing
- Inernet Marketing 2010 – Market Space Matrix Template (208)
- Internet Marketing Unit Document 08-09 (510)
- Internet Marketing Unit Document 2009 / 2010 (509)
- Internet Marketing Wk1 – Introduction (555)
- Internet Marketing WK1 2010 PDF HANDOUT (288)
- Internet Marketing WK1 2010 Power Point (247)
- Internet Marketing Wk2 – B2B & B2C (566)
- Internet Marketing Wk2 – off their trolley (453)
- Internet Marketing Wk3 – Competitor Analysis Template (477)
- Internet Marketing Wk3 – Micro Environment (967)
- Internet Marketing Wk3 – Using Visio (474)
- Internet Marketing WK3 2010 PDF HANDOUT (385)
- Internet Marketing Wk4 – Macro Environment (707)
- Internet Marketing WK4 2010 PDF HANDOUT (401)
- Internet Marketing Wk5 – Internet Strategies (600)
- Internet Marketing WK5 2010 PDF HANDOUT (301)
- Internet Marketing Wk6 – Internet & The Marketing Mix (432)
- Internet Marketing WK6 2010 PDF HANDOUT (235)
- Internet Marketing WK7 2010 Power Point – Community (272)
- Internet Marketing WK8 2010 Power Point – Branding (232)
- Internet Marketing WK9 2010 Power Point – The Marketspace Matrix (257)
- Wk 10 Internet Marketing – Marcomms & using digital channels (324)
- Wk 11 Internet Marketing – Evaluation and improvement of Digital Channel Performance (376)
- Wk 9 Internet Marketing – Campaign Planning for Digital Media (286)
Research Management
Digital Media
- DMAD Wk1 Session 2 (173)
- DMAD Wk10 Session 1 (212)
- DMAD Wk11 Session 2 (201)
- DMAD Wk2 Session 2 – Authoring (159)
- DMAD Wk3 Session 2 (328)
- DMAD Wk4 Session 2 (251)
- DMAD Wk5 Session 1 (316)
- DMAD Wk6 Session 2 (261)
- DMAD Wk7 Session 2 (276)
- DMAD Wk8 Session 2 (225)
- DMAD Wk9 Session 2 (241)
- open daq (166)
- open day seminar (147)
