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	<title>Marketing 101 - Free Marketing Lessons, Lectures and Insight</title>
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	<description>Free Marketing Lessons, Lectures and Insight</description>
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		<title>(U09081) Internet Marketing 2010-11 Wk1 Introduction</title>
		<link>http://old.marketing101.co.uk/powerpoint-slides/internet-marketing-powerpoint-slides/u09081-internet-marketing-2010-11-wk1-introduction/</link>
		<comments>http://old.marketing101.co.uk/powerpoint-slides/internet-marketing-powerpoint-slides/u09081-internet-marketing-2010-11-wk1-introduction/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 09:48:14 +0000</pubDate>
		<dc:creator>Tom Chapman</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.marketing101.co.uk/?p=1234</guid>
		<description><![CDATA[This week we discuss the origins of the Internet and the effect it can have on traditional marking practice. Internet marketing can be broken down into seven main activities: formulating corporate and business-unit strategy, framing the market opportunity, formulating the marketing strategy, designing the customer experience, designing the marketing program, leveraging customer information through the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Digital Marketing Strategy WK 1 &#8211; The Big Idea</title>
		<link>http://old.marketing101.co.uk/powerpoint-slides/u13639-digital-marketing-strategy/digital-marketing-strategy-wk-1-the-big-idea/</link>
		<comments>http://old.marketing101.co.uk/powerpoint-slides/u13639-digital-marketing-strategy/digital-marketing-strategy-wk-1-the-big-idea/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 12:15:22 +0000</pubDate>
		<dc:creator>Tom Chapman</dc:creator>
				<category><![CDATA[(U13639) Digital Marketing Strategy]]></category>

		<guid isPermaLink="false">http://www.marketing101.co.uk/?p=1228</guid>
		<description><![CDATA[Week 1 introduces students to Digital Marketing Strategy, the broad aims of the unit the key definitions, authors and texts relating to the unit, as well as a broad overview of the digital business models used in conjunction with strategic decision making. At the end of the session, students should; Understand the framework of the unit [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Snow overnight. Looks like I am working from home today.</title>
		<link>http://old.marketing101.co.uk/snippets/snow-overnight-looks-like-i-am-working-from-home-today/</link>
		<comments>http://old.marketing101.co.uk/snippets/snow-overnight-looks-like-i-am-working-from-home-today/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 07:55:34 +0000</pubDate>
		<dc:creator>Tom Chapman</dc:creator>
				<category><![CDATA[Snippets]]></category>

		<guid isPermaLink="false">http://www.marketing101.co.uk/snippets/snow-overnight-looks-like-i-am-working-from-home-today/</guid>
		<description><![CDATA[Snow overnight. Looks like I am working from home today. I tried very early this morning to get out of Lymington but the roads are all covered with about 6-8 inches of snow and its still snowing now. Pictures of the garden say it all really. Yesterday green, today white.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple iPad patent</title>
		<link>http://old.marketing101.co.uk/snippets/apple-ipad-patent/</link>
		<comments>http://old.marketing101.co.uk/snippets/apple-ipad-patent/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 09:56:21 +0000</pubDate>
		<dc:creator>Tom Chapman</dc:creator>
				<category><![CDATA[Snippets]]></category>

		<guid isPermaLink="false">http://www.marketing101.co.uk/?p=1218</guid>
		<description><![CDATA[Apple files patent for iPad weight loss • The Register http://bit.ly/91Rnc0]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Marketing Environment WK6 Workshop</title>
		<link>http://old.marketing101.co.uk/powerpoint-slides/u16794-the-marketing-environment/the-marketing-environment-wk6-workshop/</link>
		<comments>http://old.marketing101.co.uk/powerpoint-slides/u16794-the-marketing-environment/the-marketing-environment-wk6-workshop/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 11:19:14 +0000</pubDate>
		<dc:creator>Tom Chapman</dc:creator>
				<category><![CDATA[(U16794) The Marketing Environment]]></category>

		<guid isPermaLink="false">http://www.marketing101.co.uk/?p=1211</guid>
		<description><![CDATA[In preparation for next weeks workshop students are required to download the following case study on the Browne Review and answer the questions for discussion in class. Download the case study here]]></description>
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		<title>Services Marketing 2010 &#8211; The Servicescape / Atmospherics</title>
		<link>http://old.marketing101.co.uk/powerpoint-slides/services-marketing-2010-the-servicescape-atmospherics/</link>
		<comments>http://old.marketing101.co.uk/powerpoint-slides/services-marketing-2010-the-servicescape-atmospherics/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 09:57:01 +0000</pubDate>
		<dc:creator>Tom Chapman</dc:creator>
				<category><![CDATA[Lessons & Classes]]></category>
		<category><![CDATA[Services Marketing]]></category>
		<category><![CDATA[Atmospherics]]></category>

		<guid isPermaLink="false">http://www.marketing101.co.uk/?p=1190</guid>
		<description><![CDATA[Its that time of the year again when we go through the underlying theories surrounding the servicescape or what is also known as atmospherics. The recording of the lecture and details of powerpoint slides etc is below. [stream provider=video base=x:/old.marketing101.co.uk/wp-content/video/ flv=servicescape 2010 mobile.m4v img=servicescape 2010.jpg hd=servicescape 2010 large.m4v mp4=servicescape 2010 mobile.m4v embed=false share=true width=480 height=270 [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lesson 4 – End Note Web referencing from within Microsoft Word</title>
		<link>http://old.marketing101.co.uk/powerpoint-slides/lesson-4-end-note-web-referencing-from-within-microsoft-word/</link>
		<comments>http://old.marketing101.co.uk/powerpoint-slides/lesson-4-end-note-web-referencing-from-within-microsoft-word/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 14:20:49 +0000</pubDate>
		<dc:creator>Tom Chapman</dc:creator>
				<category><![CDATA[(U16794) The Marketing Environment]]></category>
		<category><![CDATA[Lessons & Classes]]></category>
		<category><![CDATA[Tutorial Guides]]></category>

		<guid isPermaLink="false">http://www.marketing101.co.uk/?p=1189</guid>
		<description><![CDATA[EndNote Web integrates nicely with Microsoft Word to assist with referencing materials in coursework and essays. A more detailed help file is provided by the University here]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lessons 2&amp;3 – Introduction to MS word styles,</title>
		<link>http://old.marketing101.co.uk/powerpoint-slides/lessons-23-introduction-to-ms-word-styles/</link>
		<comments>http://old.marketing101.co.uk/powerpoint-slides/lessons-23-introduction-to-ms-word-styles/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 14:16:43 +0000</pubDate>
		<dc:creator>Tom Chapman</dc:creator>
				<category><![CDATA[(U16794) The Marketing Environment]]></category>
		<category><![CDATA[Lessons & Classes]]></category>
		<category><![CDATA[Tutorial Guides]]></category>

		<guid isPermaLink="false">http://www.marketing101.co.uk/?p=1188</guid>
		<description><![CDATA[When asked, most students are happy to put a hand in the air and exclaim that they are proficient in the use of Microsoft Word. On closer inspection however many do not know how to use or have not heard of &#8220;styles&#8221; or are aware that Microsoft Word can automatically create things such as contents [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lesson 1- Introduction to Endnote Web</title>
		<link>http://old.marketing101.co.uk/powerpoint-slides/lesson-1-introduction-to-endnote-web/</link>
		<comments>http://old.marketing101.co.uk/powerpoint-slides/lesson-1-introduction-to-endnote-web/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 15:01:25 +0000</pubDate>
		<dc:creator>Tom Chapman</dc:creator>
				<category><![CDATA[(U16794) The Marketing Environment]]></category>
		<category><![CDATA[Lessons & Classes]]></category>
		<category><![CDATA[Tutorial Guides]]></category>

		<guid isPermaLink="false">http://www.marketing101.co.uk/?p=1185</guid>
		<description><![CDATA[As a result of attending some classes this week for the Marketing Environment Unit, it became apparent that whilst Harvard Referencing is a requirement for students writing essays, it is not something you are familiar with. It was also reasonably clear that referencing textbooks and articles in an assessment is not difficult as such, it [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing WK10 &#8211; Customer Information Systems</title>
		<link>http://old.marketing101.co.uk/powerpoint-slides/internet-marketing-wk9-the-marketspace-matrix-2/</link>
		<comments>http://old.marketing101.co.uk/powerpoint-slides/internet-marketing-wk9-the-marketspace-matrix-2/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 07:23:08 +0000</pubDate>
		<dc:creator>Tom Chapman</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lessons & Classes]]></category>

		<guid isPermaLink="false">http://www.marketing101.co.uk/?p=1160</guid>
		<description><![CDATA[In this weeks session Lillian considers, A Review of Marketing Research data-collection methods How do online methods compare with offline ones? What research is best done through the Internet? Why should firms develop Customer Information Systems? you can download the powerpoint presentation here, but pictures of the slides are below.]]></description>
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